Hybrid vehicles are becoming increasingly important as a growing global trend, year after year. With the launch of Prius, the world’s first mass-produced hybrid passenger car, Toyota consolidated its position in the supply of electric vehicles. In 2017, the sale of 1.52 million vehicles and a cumulative volume of 11.47 million Toyota hybrids sold represents a reduction of more than 90 million tons of CO2 (when compared to the sale of equivalent conventional vehicles).
In October 2015, Toyota’s environmental commitment was materialized through the announcement of the Environmental Challenge 2050 – the mass-production of new “zero emissions” vehicles with a reduction in global average CO2 emissions from new vehicles of 22% by 2020, and 90% by 2050 (compared with Toyota’s global emissions average in 2010). In this way, Toyota has joined efforts to enhance and increase the diversity of electric propulsion options by unveiling its plans to have ten 100% electric models available worldwide by the beginning of 2020, with a full range of models with an electrified version by 2025. At the same time, it aims to stimulate sales of hybrid vehicles in emerging markets in order to increase its contribution to the global reduction of CO2 emissions and other pollutants.
Toyota leads hybrid technology with a total of 2,649 hybrid vehicles sold in the first five months of 2018, an increase of 78.5% over the same period of the previous year, especially the Toyota Crossover C-HR, the best-selling hybrid model. Toyota’s hybrid-electric models represent more than half of Toyota’s light vehicles sales, and in 2018 the range includes eight models (Yaris, Auris, Auris Touring Sports, C-HR, RAV4, Prius, Prius + and Prius Plug-in). In addition, the Lexus (the luxury brand of the Toyota group) is the only brand with an electric hybrid version in all 8 models of its range (CT 200h, IS 300h, GS 300h, LS 500h, NX 300h, RX 450h, RC 300h and LC 500h).
The brand is fulfilling the challenges of promoting conventional engine efficiency and developing next generation zero or low emission vehicles.
The generation includes hybrid versions, hybrid plug-in, electric and fuel cell, reinforcing its contribution to combat climate change.