“ZERO PLASTIC CUPS” is born within the scope of JORDAO’s program COOL IDEAS, which aims to stimulate the active participation of all its employees in the continuous improvement of the organization.
This program welcomes spontaneous suggestions about the most varied processes of the company, as well as transversely to all sectors, which, once implemented, contribute to the organization’s efficiency. Since 2014, when the program started, more than 150 Ideas have already been implemented.
The suggestion consisted in eliminating the plastic cups from the water dispensers and started from the observation of the amount of cups that were collected daily for recycling. For them to be substituted, it was suggested that the company would give each employee an individual and lasting cup.
The main objectives of the initiative were clear:
• Reduce/eliminate plastic waste
• Reduce costs with disposable items
• Strengthen the commitment of the company and its employees to environmental sustainability.