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Certified Sustainability: Different approaches in different Wine Regions



July 15 @ 5pm BST | 9am PDT


Porto Protocol youtube channel (click here)


Round Table


This Climate Talk will address the different perspectives on certifying standards for sustainability in the wine industry, by bringing together experts from different regions around the world. They will share the developing process of the tool used as well as the key topics and structure of each. We will explore the advantages for the wine industry to embrace this path towards (certified) sustainability, the benefits of joining a recognized sustainable standard, as well as the differences in their scope across different regions and realities.


Sylvia Petz – AustriaModerator

Francisco Mateus – Portugal 

Allison Jordan- USA

Patricio Parra – Chile









Francisco Mateus
Chairman at the Alentejo Regional Winegrowing Commission (CVRA)

Francisco Mateus first built is professional path first at the Institute of Vine and Wine (Ministry of Agriculture). He later acted as Portugal’s representative at various European Union institutions (Commission and Council), having been part of the team that, in Brussels, supported the negotiation of the reform of the 2008 Common Market Organization (CMO) legislative package. He went on to being responsible for monitoring national programs of community support for the wine sector and, in this context, for managing the measure to support the promotion of wine in third countries. He has been the chairman of CVR Alentejana since November 2015, with the mission of implementing the strategic plan for Alentejo Wines 2014-2020, strengthening their position in the national market and achieving recognition of the “Alentejo” category in international markets reference groups. As of 2017, CVR Alentejana has embraced Sustainability as an intrinsic part of its activity. Francisco holds a Bachelor of Engineering in Agro-food Industries (Wine branches) and a degree in Management (applied to agricultural cooperatives), by the Polytechnic Institute of Santarém, a Public Management Training Program, by the Instituto Nacional de Administração and a Business Management Program, by AESE / IESE Business School at the University of Navarra.

Allison Jordan
Vice President, Environmental Affairs for Wine Institute and Executive Director of the California Sustainable Winegrowing Alliance

Allison Jordan is Vice President, Environmental Affairs for Wine Institute and Executive Director of the California Sustainable Winegrowing Alliance, where she is responsible for oversight of the California Sustainable Winegrowing Program and Certified California Sustainable Winegrowing. Jordan represents Wine Institute on the National Grape Research Alliance board of directors. Previously, she was a Senior Associate at SureHarvest and Vice President and Acting Executive Director of Resource Renewal Institute. Jordan holds a Master of Public Policy degree from the Goldman School at University of California Berkeley and a Psychology B.A. from Allegheny College, and is a fellow in the German Marshall Fund's American Marshall Memorial Fellowship program.

Patricio Parra
Managing Director of the R & D Consortium Vinos de Chile

Patricio Parra is Managing Director of the R&D Consortium at Vinos de Chile, institution responsible for the administration of the Sustainability Code of the Chilean Wine Industry. He is also co-chair of the Environmental Sustainability Working Group of FIVS. Patricio has been working for more than 20 years in the field of sustainability and management of innovation projects with experience at national and international level. He holds a degree in Agronomy from the Catholic University of Chile and earned a Master of Sciences in Ecological Agriculture from the Wageningen University in the Netherlands. He also has a Diploma in Strategic Management of Sustainability.

Sylvia Petz
Consultancy and communication for wineries

Since 2009, Sylvia Petz has been working with her ``Agency for organized enjoyment`` on communication, consulting and positioning for a sustainable wine, food & gastronomy world in the German-speaking countries. One of her most important clients is the biodynamic winegrowing group respekt-BIODYN. As part of her master studies in sustainability and responsible management at the University of Applied Sciences BFi Vienna, she wrote a diploma thesis on sustainability and wine and is currently working on her master thesis on the business case for sustainable tourism in Austria. She is an Academic CSR Manager and licensed with the Austrian Eco-Label for green events.<br /> Sylvia Petz has a degree in communication sciences and has been working in the wine industry since the early 1990s. Among other things, she worked for three years at each of the renowned Viennese winery Wieninger and organised international wine festivals at the 5-star hotel Palais Coburg. Her education at the Austrian Wine Academy (WSET) broadened her wine horizon.