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The business sense of Internalizing climate change - II Edition

From extreme weather events to water scarcity, to shifts in the ripening phase and grapes composition, these are just a few of the consequences wine regions around the world are experiencing due to a changing climate.

Furthermore, there are many aspects of wine production that contribute to increase CO2 in the atmosphere: from glass packaging to carbon emissions from wine fermentation, to the nature and quantity of pesticides used in viticulture, monocultures, water spent, fossil fuels used along the various stages of production, from transportation to tractors. But there are also many things that can be done to minimize this impact: cover crops, drip irrigation (or no irrigation at all) to conserve soil and water, reducing the bottle weight or opting for less impactful materials.

Climate change also offers business opportunities to companies, to those who aim to improve their resources management, for example, by increasing energy efficiency, to drive innovation, inspiring new products and services which are less carbon intensive and ultimately enhance the resilience of their supply chains by reducing reliance on price-volatile fossil fuels by shifting towards renewable energy. Together, these actions can foster competitiveness and unlock new market opportunities and will certainly be less costly as we speak than if the unavoidable is postponed.

Ultimately, is the long-term consequence of not internalizing climate change the survival of the industry (ours?) itself? And isn’t that the reason why it makes business sense to do so?


In this Climate Talk we will debate the why and the how of internalizing climate change in your wine business: Where do you start? how does this materialize into a balance sheet? What are the fundamental changes this decision will bring into the modus operandi of the business? What barriers may you encounter? What opportunities arise from it? What are the risks? How does it affect your relationship with your stakeholders, from employees to providers? How do you address it and communicate it? How do you pass it on to your consumers? We will seek to present practical approaches to these questions by players from the industry worldwide that have decided to address climate emergency in a proactive fashion.



APRIL 2021

5pm Lisbon . 9am California. 6 pm Spain


 What are the most impactful climate risks for the wine value-chain if this challenge is not addressed?
 How to quantify the risks of being in or being out?
 How to convince your shareholders?
 How can the sector internalize Climate Change?
 Where to start?
 How can small producers address it?
 What procedures will change internally to address this matter in your company?
 How does it translate from a strategic plan to the company’s daily operation?
 In practical terms, how do you relate this to financial departments?



Manager at The Porto Protocol Foundation

Marta has built most of her career in Marketing & Sales, having worked with various brands, countries, industries and companies. In the past few years, before joining Porto Protocol, Marta was working with her own brand and consultancy project, Marta Pelo Mundo, through which she took sustainability and climate advocacy to schools, events and companies, promoting awareness and encouraging change.
Marta holds a dregree in International Relations, a Post-Graduation in Marketing and a Master in Corporate Social Responsibility.



Partner and General Manager at Tablas Creek

Jason Haas is the second-generation proprietor of Tablas Creek, serving in the dual roles of Partner and General Manager. Son of Vineyard Brands founder (and Tablas Creek co-founder) Robert Haas, he grew up in the wine business, including spending two summers working at Château de Beaucastel.

After obtaining a Master’s Degree in Archaeology from Cornell and spending a four-year stint managing a tech company in Washington, DC, Jason moved to California to join Tablas Creek in April of 2002, where he oversees the business, winemaking, sales and marketing.

In addition to his work at Tablas Creek, Jason has led the boards of directors of both the Rhone Rangers and the Paso Robles Wine Country Alliance, and is a board member of Free the Grapes. His writing has been published in Wine Business Monthly, Wines & Vines, Decanter, Wine Industry Network and Zester Daily. He is principal author of the Tablas Creek blog, a Wine Blog Awards finalist for Best Winery Blog eight times since 2008.

In recognition of his contributions to the Paso Robles wine community, he was voted by his peers 2015 Paso Robles Wine Country Wine Industry Person of the Year and 2017 San Luis Obispo County Wine Industry Person of the Year.




Global Manager and Winemaker at Soalheiro

António Luís Cerdeira was born in Melgaço into the world of vines and wines. He has a profound knowledge of Alvarinho, and is currently manager and winemaker at Soalheiro, a role he performs with passion and joy. With his spontaneous smile, he feels the winery and Soalheiro like nobody else.

He was two when his father, with the help of his grandfather, planted the first Alvarinho continuous vine in 1974. Son of the founders, his deep attachment to viticulture since childhood steered him to the Oenology course at UTAD, from which he graduated in 1994. After his traineeship in Burgundy and despite being at his father’s side for as long as he can remember, it was in that year that he made his first harvest as a winemaker.

A restless learner, always keen to improve, he is an inspiring cornerstone in the creation of new Soalheiro wines. An inquisitive man, always thirsty for innovation, training for him must be a continuous and consistent process. He participates in tastings, visits and hands-on courses, and encourages the Soalheiro Team to follow suit, in the pursuit of quality and differentiation.




Raimat winery manager

Born in a winegrower family at the Penedes, has been always involved with the wine industry.

He studied Agricultural Engineer at Lleida University and, later on, he got a M.S. in Plant Science at California Fresno State University were he worked as research assistant in several viticulture research projects.

He started working for different companies related to winemaking and viticulture, when in 2000 he joined Codorniu Group as Viticulturist, managing up to 2.000 ha of vineyards in several AO such as Penedès, Raimat, Rioja and Ribera del Duero. During this period, he has conducted many research projects to improve quality, manage vineyards organically, developed precision viticulture tools and improve sustainability in all these farms. Fruit of this work, he cofounded within the company, Agropixel, which gives precision agriculture consulting services to many wineries. In addition, he has cooperated in several organizations, such as Rioja University Foundation, A.O. Costers del Segre, Raimat Pest Advisors, and so on.

In 2019 he assumes the direction of Raimat Winery in order to improve wine quality, sustainability and growth.