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The business sense of Internalizing climate change - III Edition

From extreme weather events to water scarcity, to shifts in the ripening phase and grapes composition, these are just a few of the consequences wine regions around the world are experiencing due to a changing climate.

Furthermore, there are many aspects of wine production that contribute to increase CO2 in the atmosphere: from glass packaging to carbon emissions from wine fermentation, to the nature and quantity of pesticides used in viticulture, monocultures, water spent, fossil fuels used along the various stages of production, from transportation to tractors. But there are also many things that can be done to minimize this impact: cover crops, drip irrigation (or no irrigation at all) to conserve soil and water, reducing the bottle weight or opting for less impactful materials.

Climate change also offers business opportunities to companies, to those who aim to improve their resources management, for example, by increasing energy efficiency, to drive innovation, inspiring new products and services which are less carbon intensive and ultimately enhance the resilience of their supply chains by reducing reliance on price-volatile fossil fuels by shifting towards renewable energy. Together, these actions can foster competitiveness and unlock new market opportunities and will certainly be less costly as we speak than if the unavoidable is postponed.

Ultimately, is the long-term consequence of not internalizing climate change the survival of the industry (ours?) itself? And isn’t that the reason why it makes business sense to do so?


In this Climate Talk we will debate the why and the how of internalizing climate change in your wine business: Where do you start? how does this materialize into a balance sheet? What are the fundamental changes this decision will bring into the modus operandi of the business? What barriers may you encounter? What opportunities arise from it? What are the risks? How does it affect your relationship with your stakeholders, from employees to providers? How do you address it and communicate it? How do you pass it on to your consumers? We will seek to present practical approaches to these questions by players from the industry worldwide that have decided to address climate emergency in a proactive fashion.



JULY 2021

5pm Lisbon . 9am California. 6pm Madrid


 What are the most impactful climate risks for the wine value-chain if this challenge is not addressed?
 How to quantify the risks of being in or being out?
 How to convince your shareholders?
 How can the sector internalize Climate Change?
 Where to start?
 How can small producers address it?
 What procedures will change internally to address this matter in your company?
 How does it translate from a strategic plan to the company’s daily operation?
 In practical terms, how do you relate this to financial departments?



Manager at The Porto Protocol Foundation

Marta has built most of her career in Marketing & Sales, having worked with various brands, countries, industries and companies. In the past few years, before joining Porto Protocol, Marta was working with her own brand and consultancy project, Marta Pelo Mundo, through which she took sustainability and climate advocacy to schools, events and companies, promoting awareness and encouraging change.
Marta holds a dregree in International Relations, a Post-Graduation in Marketing and a Master in Corporate Social Responsibility.


Carlo Mondavi


COO at Moncarh Tractor

Carlo Mondavi, Chief Farming Officer and Co-Founder of Monarch Tractor, is an expert Viticulturist with experience in Organic, Biodynamic, and Permaculture Farming. He is a 4th generation winegrower and creative force behind RAEN Winery which he founded with his brother Dante, Sorì della Sorba which he created with his partner Giovanna Bagnasco, and is a partner in Continuum Estate which is led by his father Tim. Carlo went to college in France and has worked harvests in Burgundy and Barolo. Carlo’s grandfather Robert Mondavi who co-founded Continuum Estate helped shape Napa Valley and the fine wine industry as we know it today. Carlo is also a Co-Founder of the Monarch Challenge, the namesake of Monarch Tractor. The Monarch Challenge is an effort focused on elevating farming by eliminating herbicides and powerful chemicals from farms in Sonoma, Napa and beyond.


Paulo Azevedo


Chairman at Sonae and BA Glass

Paulo Azevedo is the Chairman of Sonae — a multinational company managing a diversified portfolio of businesses in retail, telecommunications, software, shopping centers and financial services — Sonae Indústria – a wood panel manufacturer — and Sonae Capital — an investment group active mainly in energy, industrial engineering and real estate. Paulo Azevedo was previously CEO of Sonae for 12 years and prior to that, CEO of Sonaecom and Optimus. His other business roles include the chairmanship of EFANOR and of BA Glass and is a member of the International Advisory Board of Allianz. He is also a member of the ERT – European Roundtable for Industry and chairs the Jobs, Skills & Impact Steering Group.

He is currently actively involved in the Belmiro de Azevedo Foundation — dedicated to education — and Espaço-T — dedicated to fighting social exclusion — and has in the past been involved in several sectorial and general business associations, foundations and academia and was the first Chairman of the Board of Trustees of Porto University. More recently he has been appointed Chair of the Installation Committee of BIOPOLIS – an International Centre of Excellence in Environmental Biology, Ecosystem Research and AgroBiodiversity.

Besides his degree in Chemical Engineering from the École Polytechnique Fédérale de Lausanne, Paulo Azevedo has an MBA from the Porto Business School.


Rowena Curlewis

Co-Founder & CEO at Denomination Drinks Design

Rowena Curlewis is CEO and co-founder of leading drinks design specialist Denomination. Coming up to its twentieth year, Denomination has offices in Australia, the UK and the US. Denomination’s clients range from large global players to tiny start-ups, and their work shows impressive scope and diversity in the wine, spirits, cider, beer and non-alcoholic drinks markets. In 2021, Denomination was granted Climate Neutral Certified status. As packaging designers, sustainability is high on their agenda, and Denomination now plays a key role in helping clients to develop more sustainable and innovative solutions for their brands.

Rowena’s insight, passion and knowledge about the drinks industry means she is a regular contributor to drinks and design press, and has lectured and chaired panels in design, innovation, sustainability and drinks packaging.