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THE BUSINESS SENSE OF INTERNALIZING CLIMATE CHANGE - IV EDITION

From extreme weather events to water scarcity, to shifts in the ripening phase and grapes composition, these are just a few of the consequences wine regions around the world are experiencing due to a changing climate.

Furthermore, there are many aspects of wine production that contribute to increase CO2 in the atmosphere: from glass packaging to carbon emissions from wine fermentation, to the nature and quantity of pesticides used in viticulture, monocultures, water spent, fossil fuels used along the various stages of production, from transportation to tractors. But there are also many things that can be done to minimize this impact: cover crops, drip irrigation (or no irrigation at all) to conserve soil and water, reducing the bottle weight or opting for less impactful materials.

Climate change also offers business opportunities to companies, to those who aim to improve their resources management, for example, by increasing energy efficiency, to drive innovation, inspiring new products and services which are less carbon intensive and ultimately enhance the resilience of their supply chains by reducing reliance on price-volatile fossil fuels by shifting towards renewable energy. Together, these actions can foster competitiveness and unlock new market opportunities and will certainly be less costly as we speak than if the unavoidable is postponed.

Ultimately, is the long-term consequence of not internalizing climate change the survival of the industry (ours?) itself? And isn’t that the reason why it makes business sense to do so?

THE DEBATE

In this Climate Talk we will debate the why and the how of internalizing climate change in your wine business: Where do you start? how does this materialize into a balance sheet? What are the fundamental changes this decision will bring into the modus operandi of the business? What barriers may you encounter? What opportunities arise from it? What are the risks? How does it affect your relationship with your stakeholders, from employees to providers? How do you address it and communicate it? How do you pass it on to your consumers? We will seek to present practical approaches to these questions by players from the industry worldwide that have decided to address climate emergency in a proactive fashion.

21

OCTOBER 2021

5pm Lisbon . 9am California. 6pm Madrid

THE TOPICS

 What are the most impactful climate risks for the wine value-chain if this challenge is not addressed?
 How to quantify the risks of being in or being out?
 How to convince your shareholders?
 How can the sector internalize Climate Change?
 Where to start?
 How can small producers address it?
 What procedures will change internally to address this matter in your company?
 How does it translate from a strategic plan to the company’s daily operation?
 In practical terms, how do you relate this to financial departments?

HOST

MARTA MENDONÇA . PORTUGAL

MANAGER AT THE PORTO PROTOCOL FOUNDATION
Marta has built most of her career in Marketing & Sales, having worked with various brands, countries, industries and companies. In the past few years, before joining Porto Protocol, Marta was working with her own brand and consultancy project, Marta Pelo Mundo, through which she took sustainability and climate advocacy to schools, events and companies, promoting awareness and encouraging change.
Marta holds a dregree in International Relations, a Post-Graduation in Marketing and a Master in Corporate Social Responsibility.

GUEST

Johnny Stephens Photography -18

CAROLINE THOMPSON-HILL . UK

REGIONAL MANAGING DIRECTOR AT ACCOLADE WINES

Caroline brings a range of leadership, innovation, commercial and customer skills to the role of Managing Director, Europe for Accolade Wines.
With 17 years’ experience in the drinks industry – mainly in wine – her remit is to lead our European commercial business with a focus on customers and consumers. Caroline was previously Marketing Director for our European business working on brand, customer and consumer strategy. Before joining Accolade Wines, Caroline worked at Treasury Wine Estates and Diageo across the Europe and Americas regions. Caroline holds an executive MBA from Cass Business School in London, graduating with a distinction.

GUEST

Michele

MICHELLE MANELLI . ITALY

FOUNDER AND CEO AT SALCHETO

Michele Manelli was born in Sassuolo (northern Italy, close to Modena), raised in Paris and is living in Tuscany since more than twenty years. As a vintner in Montepulciano, he founded and developed Salcheto, a wine producing operation, as a model of sustainable efficiency, firmly convinced that businesses in general are the key actors for a new social progress. Over the last decade he has been directly engaged in promoting projects of research, development and wine value-chain lobbying oriented to sustainability, such as the “Charter of Montepulciano for the Wine Carbon Footprint” (2010) or the “Forum for Wine Sustainabilty (2013-2015), for which he acted as co-founder and author of the “2014 Report on Sustainability” (www.vinossotenibile.org). His engagement pursued with a significant contribution the
founding of Equalitas in 2016, a company controlled byt the Italian Federation of Wine Consortiums (FederDoc), which was born to promote sustainable business models along the wine industry and diffuse its culture in the wine world markets. Although tightly related to the wine sector, he joined and developed initiatives in the tourism, art and ceramics fields in Italy and abroad.

GUEST

Nicole

NICOLE SIERRA ROLET . FRANCE

PRINCIPAL AT CHÊNE BLEU

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