Monchique – Bag-In-Box Ecopack

EXECUTIVE SUMMARY

BIB Ecopack Monchique is an innovative 10L family pack. Produced using 63% less PET when compared to the amount of PET needed to produce two 5L bottles, BIB Ecopack Monchique is 100% recyclable, more convenient and easy to carry.

COMPANY SUMMARY

Sociedade da Água de Monchique SA has operated the public concession of the mineral water of Monchique since December 16, 1992. The manufacturing and logistical facilities are located in Caldas de Monchique, Algarve, Portugal, in a protected area of over 50 hectares, where the preservation of aquifers is the key factor to a sustainable management of the environment and guarantee the inviolable water quality. Monchique Water is distinguished by its unique natural physical-chemical composition with its outstanding natural 9.5 pH value. From that special composition result unique characteristics that offer benefits and help consumers to achieve and maintain well-being and balance.

SUSTAINABLE TARGET

Reduce single use plastic and create a sustainable packaging that allows to reduce carbon footprint and practice circular economy.

REASON WHY/ MOTIVATION

The BIB Ecopack Monchique one of the innovative solutions developed and produced by the company with a focus on sustainability, promoting the circular economy and reducing the environmental footprint, such as the 100% Recycled Monchique Sport bottle, the reintroduction of the glass bottles, the myMonchique app (designed not only for tracking the users’ daily water intake, but also to reward them for recycling with virtual Monchique coins convertible into discounts on the Monchique online store), the integration of 30% recycled PET in its packaging, the elimination of shrinkwrap plastic consumption on the 5 litre bottles, among many others.

DESCRIPTION and STRATEGIES

In this new packaging the water is easy to serve with the tap and versatile because it can be placed vertically and horizontally. It is a carton box with a plastic bag inside with 10L volume. Both materials are 100% recyclable. They must be separated from each other and put in respective containers to be recycled.

With this project, we intend to reduce 63% of plastic consumption by our consumers. Each time a consumer buys an EcoPack instead of two 5L bottles, he is making a huge contribution to save the planet.

ACHIEVEMENTS SO FAR

In the last two months 1,2 tonns of plastic were saved, considering that consumers who buy this product don’t buy the smaller bottles.

LESSONS LEARNED

It is worth searching for new sustainable solutions to deliver our water to consumers.

EcoPack Monchique 10L is proving to be a good example of that. We will continue our search for sustainable solutions.

NEXT STEPS

Assess the real contribution of this product to plastic reduction.

POTENTIAL FOR REPLICATION

It has a good potential for replication. But it is necessary to invest in a new filling line.

The Porto Protocol © 2024 All rights reserved
Website designed and developed by: