OMDesign – Message in a bottle
COMPANY SUMMARY:
Established in 1998, Omdesign is a design and advertising agency 100% Portuguese, multi-award winning by the quality and excellence of the solutions created throughout more than 22 years of achievements.
Omdesign works on a daily basis according to their clients and partners, throughout solid relationships, embracing worldwide projects of leading brands in different industries such as beverages, wines, food, mass consumption, tourism, health, transport, among others. Being a 360° agency that offers full-service solutions, the transversality and consistency of the solutions they develop every day, from design to production, from branding to packaging, from press to digital, from point of sale to final consumer, are added values that distinguish them.
ABSTRACT:
Water is vital for the life of all and for the survival of the species. Given its enormous economic, social and environmental importance, its quality, purity and abundance are crucial for the future of Humankind. Being a finite natural resource, time is short, but Omdesign believes it is in the hands of each and every one of us to contribute actively to a real conservation of the ecosystems.
The goal of this self-promotion “H2Om” packaging is, precisely, to sensitize Omdesign’s partners for this situation and the same time reinforce their commitment to the future.
The pollution of the oceans, associated with the excess of non-recycled and non-biodegradable plastic, is another universal problem making Omdesign realize that a change in attitude and the habits of society is fundamental, on behalf of future generations, and we should all make a sustainable commitment every day that could make the difference… And time is running out.
Omdesign wants to contribute daily to a more sustainable world and that is why, with their ideas well fermented, Omdesign created this unique, recyclable and reusable packaging for toasting to 2020 with all their clients and partners.
“Eau de vie” – or wine brandy, as we know it – was the drink chosen for this celebration. Symbolizing the fire of life, it reflects the strength and excellence with which, at Omdesign, we embrace each project, marking our determination on adding a sustainable alternative on each new creation.
With this packaging, Omdesign’s challenge was to, after sharing this wine brandy, reuse this H2Om bottle, without moderation, for pure, crystal clear water. This gesture was also thought to draw attention for the importance of reusing, since just recycling is no longer enough. There is an increasing awareness of the benefits of reduce and reuse and of the urge to stop producing more, alongside with other waste management methods that need to be considered on the creative process.
The external box is made of recycled, recyclable and reusable cardboard and has special cutting, whereas the bottle is adorned with decorative elements that praise the simplicity of this packaging.
STARTING DATE: 01/10/2019 | ENDING DATE: 04/01/2020
SUSTAINABLE TARGET
The sustainable target was to sensitize Omdesign’s partners that it is in the hands of each and every one of us to contribute actively to a real conservation of the ecosystems, since it is crucial for the future of Humankind. Time is running out and we all need to make a sustainable commitment every day that could make the difference on behalf of the planet.
REASON WHY/ MOTIVATION
Sustainability is the basis of the present and the future. Therefore, it has to be their inspiration and motto for everything they create day after day. Omdesign has a big responsibility to design sustainable solutions and to use eco-friendly materials, to always look for new options and together, alongside with their clients and partners, keep making small changes today that will mean huge changes in the future.
DESCRIPTION and STRATEGIES
On an annual basis, Omdesign presents a special packaging, exclusively for their clients and partners to share and reinforce Omdesign values.
Year after year, these creations tend to be more eco-friendly, in line with the sustainable commitment of the agency to the future.
LESSONS LEARNED
Omdesign has learnt that maintaining this policy of sensitizing their clients and partners is important and makes the difference, since they participate and implement the suggested measures, ideas and processes suggested by Omdesign on the annual self-promotion packaging, on their companies.
NEXT STEPS
To always be aware of the need to add a more sustainable alternative for the solutions Omdesign daily creates, alongside the sustainable mindset of their clients and partners.
POTENTIAL FOR REPLICATION
Since the self-promotion packaging was born to promote a more sustainable attitude and to reinforce the eco-friendly commitment of the creative agency, their goal is to see this idea on other projects with the same environmental concerns and values, generating positive effects and behaviors.
