Positive Luxury

Climate action is an opportunity not a cost for businesses.


Positive Luxury is a sustainability accelerator that since 2011 collaborates with luxury brands, suppliers, and retailers to transition towards a new climate economy. We assess, benchmark, and certify companies with the Butterfly Mark.

Organisations that we certify receive the Butterfly Mark, an independent globally respected mark that identifies luxury brands that meet the highest standards of verified innovation, social and environmental performance.

Our products and services help companies manage their social & environmental impact with transparency and ease.

Our focused approach enables brands, retailers, and suppliers alike to understand how to credibly foster consumer trust.

We power The Butterfly Mark, the only assessment and certification programme designed specifically to address the needs of the luxury industry and luxury consumers.

The Butterfly Mark is the leading independent systemised certification that gives consumers confidence that a business is having a positive impact in nature and society. Underpinned by international standards, best practise principles and global legislation. It has been co-created in consultation with a myriad of stakeholders, including academia, NGO’s and the Positive Luxury Sustainability Council and is independently audited by British Standards Institution (BSI).

Becoming certified with the Butterfly Mark equips organisations with robust social and climate insights, including dynamic materiality assessment from different stakeholder perspective, ultimately enabling luxury organisations to forecast the material issues coming their way and tell their sustainability story underpinned by verified facts avoiding the risk of greenwashing.

Positive Luxury's Solutions & Resources

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