Sustainable Luxury in Wine Hospitality

“Luxury and sustainability were once seen as opposites—but today, they’re becoming inseparable, especially in the world of wine hospitality. As consumers seek meaningful experiences that reflect their values, wineries have a unique opportunity to redefine luxury—not just through premium products and stunning locations, but through environmental responsibility, community connection, and lasting impact. In this talk, we’ll explore how sustainable practices can enhance—not compromise—the luxury experience, and why this shift is essential for the future of wine tourism.”