Fernando has been the General Director of the New European Reuse Alliance (New ERA) since its inception at the end of 2022, representing businesses that provide solutions for reusable packaging systems. He has nearly ten years of experience in association management, circular economy and packaging matters from his past work in two public affairs firms in Brussels and Madrid. He has recently been elected member of the European Commission Expert Group on Waste. Fernando holds a Double Degree in Law and Business Administration from the Universidad Carlos III de Madrid. He also obtained a Master in European Law at the Université Libre de Bruxelles.
