Michael Frey is the co-founder of DIRT Wine and second-generation steward of Mariah Vineyards, the first vineyard in the world to be Ecological Outcome Verified and produce Land to Market Verified wines. Located on a remote ridge 2,400 feet above sea level in Mendocino County, California, Michael and his wife Nicole have transformed her family’s vineyard into a thriving model of regenerative viticulture—farming without irrigation or synthetic chemicals, integrating livestock via Holistic Management, and using real ecological monitoring to drive land management decisions.
