LJ Crafted Wines

Nearly all our wine, which is made in Napa Valley, is sold in refillable bottles on which the customer pays a deposit. 93% are returned for refilling. The balance is sold in lightweight 750ml cans with screwcaps.

LJ CRAFTED WINES COMPANY SUMMARY

A one-of-a-kind winery owned by Lowell & Anne Jooste, who relocated to La Jolla, San Diego from Cape Town, South Africa 11 years ago with their 4 children. Lowell is 4th generation in the wine industry. With single-use bottles representing nearly half of wine production’s greenhouse gas emissions, our goal is to establish a high-quality wine business focusing on re-useable bottles. To achieve this, we make our wine in Napa Valley, ship the full barrels to La Jolla and using our patented equipment, serve the wine directly out of the barrel into re-useable bottles or by the glass. Accompanied by a small menu. Up to November 2023, this concept has saved over 160,000 traditional single-use bottles from production & waste.

We believe other wineries should seriously consider this simple concept to cut their green-house gas emissions, especially for on-premise consumption.

A 4-minute video on how our one of a kind tasting room operates is here .

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